Is the #OrangeHoodie movement coming to golf?
On Wednesday, a tie-dye hoodie featuring the LPGA logo designed by Michelle Wie West and worn by Kent Bazemore and Damion Lee of the Golden State Warriors created quite the stir on social media. Wie West noted on Instagram that the hoodie, priced at $74.99, sold out in three hours but would be restocked soon.
Last year, ESPN reported that the WNBA’s #OrangeHoodie effort garnered 16.4K mentions on Twitter with over 623 million potential impressions thanks to the likes of LeBron James, Trae Young, Ja Morant, Victor Oladipo and Lil Wayne sporting the sweatshirt.
Television viewership rose by 63 percent over 2019 and ESPN added 13 WNBA games to its lineup.
@warriors | @Dami0nLee pic.twitter.com/gqxETZg9IR
— LPGA (@LPGA) April 14, 2021
Wie West, whose husband Jonnie is director of basketball operations for the Warriors, indicated on social media that more on the #HoodieforGolf campaign will be released soon and that proceeds will benefit the Renee Powell Fund, established last year to provide need-based grants to LPGA-USGA Girls Golf programs that are inclusive of Black communities as part of their initiatives.