MILWAUKEE — As Milwaukee Brewers fans file into American Family Field on Thursday, they might notice a few new additions to the ballpark.
First for the adults, there’s the Cream City Cocktail bar located on the Loge Level near the right field foul pole.
While the Brewers and Milwaukee are known for beer, the cocktail bar features drinks with local spirits, such as a Wisconsin Brandy Old Fashioned and the Sidecar, each made with Central Standard Craft Distillery brandy.
Other offerings include a Dark n’ Stormy made with Twisted Path Distillery white rum, a Mai Tai made with Doundrins Distilling white rum, and the Southside Cocktail made with Rehorst Gin from Great Lakes Distillery.
“I think sometimes you get too clever with signage and names and sometimes simple works,” said Rick Schlesinger, Brewers president of business operations, during a media tour.
“If something says ‘cocktail’ you know what it is, if something says ‘beer’ you know what it is. We don’t want to complicate things.”
For nondrinkers, American Family Field has switched to offering Coca-Cola products.
The Brewers are also making it easy for fans to wear the home team colors. Fans will find more opportunities to purchase team gear in different parts of the concourses without missing much of the live action.
“We’re seeing a really large demand for retail apparel, especially that we’re now in our third year with our new logo and uniform system,” Schlesinger said.
“We’re trying to make it as user friendly as possible for people to be able to purchase retail items and not miss any of the action on the field.”
Golf, too
Golfers can also work on their swing and putts while at the ballpark.
The Brewers are bringing X-Golf America to the old Stadium Club at the Club Level of the ballpark. The golf simulators are currently under construction and plan to be open later this summer.
“You don’t have to embarrass yourself at a course because when you’re in a simulator, if you hit a bad shot, it’s only you and the computer,” Schlesinger said. “And the computer doesn’t talk.”
Once the construction is completed, fans will be able to practice golf all year round.
“Golf fanatics who love the game of golf but with our chilly Wisconsin weather don’t always get to the opportunity to be on the course will be able to come here during game days and nongame days,” Schlesinger said.
“On game days you can’t bring your clubs into the ballpark for obvious reasons, but we have a full set of clubs available for every need and every fan and every skill level.”
On nongame days, golfers can bring their clubs into the stadium.
One thing that is continuing from the previous season is the “enhanced cleaning” the team put in place during the COVID-19 pandemic to keep fans, staff and players safe.
“We want to make sure our fans our safe, we want to make sure our fans have confidence that they could come to an event with 42,000 of their closest, best friends and be safe,” Schlesinger said.
Source: Golfweek https://ift.tt/07ZKqR6