As of his 36th birthday, Joel Dahmen has just a single win on the PGA Tour, but suffice it to say he’s drawn a legion of followers.
How could he not?
On top of being one of the breakout stars of the Netflix documentary “Full Swing,” Dahmen is known for his consistency on the course, his bucket hat, a self-deprecating style and a comical relationship with his longtime friend and caddie Geno Bonnalie.
The fourth installment of the series provided a detailed look at the death of Dahmen’s mother, his battle with testicular cancer and his lack of belief in his own ability. Producer Chad Mumm knew what he had with Dahmen, proclaiming that the native of Clarkston, Washington, would see an uptick in popularity after the series dropped.
Mumm was right. Dahmen’s traffic on PGA Tour digital channels saw a 2,000% bump soon after. Bonnalie also became a social media darling, with 800% more mentions on Twitter the week after the launch, according to Sports Business Journal.
Here’s a look at the affable golfer, through the years.
Quicken Loans National - Round Three
POTOMAC, MD - JUNE 30: Joel Dahmen smiles as he walks off the 13th hole green…
POTOMAC, MD - JUNE 30: Joel Dahmen smiles as he walks off the 13th hole green during the third round of the Quicken Loans National at TPC Potomac at Avenel Farm on June 30, 2018 in Potomac, Maryland. (Photo by Keyur Khamar/PGA TOUR)
PGA: The National - Third Round
Jun 30, 2018; Potomac, MD, USA; Joel Dahmen (L) and Tiger Woods (R), both of the…
Jun 30, 2018; Potomac, MD, USA; Joel Dahmen (L) and Tiger Woods (R), both of the United States, talk while walking to the sixth tee during the third round of The National golf tournament at TPC Potomac at Avenel Farm. Mandatory Credit: Geoff Burke-USA TODAY Sports
PGA: The Genesis Invitational - Final Round
Joel Dahmen hits from the second hole tee box during the final round of the 2020…
Joel Dahmen hits from the second hole tee box during the final round of the 2020 Genesis Invitational at Riviera Country Club. Photo by Gary A. Vasquez-USA TODAY Sports
Joel Dahmen
Joel Dahmen plays his shot from the eighth tee during the first round of the 2020…
Joel Dahmen plays his shot from the eighth tee during the first round of the 2020 Farmers Insurance Open at Torrey Pines. Photo by Orlando Ramirez/USA TODAY Sports
Syndication: Memphis
Joel Dahmen finishes hole No. 18 with a 5 under par round Saturday during the WGC-FedEx…
Joel Dahmen finishes hole No. 18 with a 5 under par round Saturday during the WGC-FedEx St. Jude Invitational golf tournament at TPC Southwind. W 27322
PGA: Wells Fargo Championship - Final Round
May 5, 2019; Charlotte, NC, USA; Joel Dahmen (USA) reacts after missing a putt on the…
May 5, 2019; Charlotte, NC, USA; Joel Dahmen (USA) reacts after missing a putt on the 15th hole during the final round of the Wells Fargo Championship golf tournament at Quail Hollow Club. Mandatory Credit: Jim Dedmon-USA TODAY Sports
Joel Dahmen
Joel Dahmen tees off on the 9th hole during first round of the 2020 Waste Management…
Joel Dahmen tees off on the 9th hole during first round of the 2020 Waste Management Phoenix Open at TPC Scottsdale. Photo by Patrick Breen/The Arizona Republic
Joel Dahmen
Joel Dahmen plays his shot from the ninth tee during the final round of the Corales…
Joel Dahmen plays his shot from the ninth tee during the final round of the Corales Puntacana Resort & Club Championship on March 28, 2021 in Punta Cana, . (Photo: Kevin C. Cox/Getty Images)
Mickelson and Dahmen
On several occasions, Mickelson helped Dahmen read putts. (David Dusek/Golfweek)
Joel Dahmen
Joel Dahmen poses with the trophy after winning the Corales Puntacana Resort & Club Championship on…
Joel Dahmen poses with the trophy after winning the Corales Puntacana Resort & Club Championship on March 28, 2021 in Punta Cana. (Photo: Kevin C. Cox/Getty Images)
Joel Dahmen
Joel Dahmen reacts after winning the Corales Puntacana Resort & Club Championship on March 28, 2021…
Joel Dahmen reacts after winning the Corales Puntacana Resort & Club Championship on March 28, 2021 in Punta Cana. (Photo: Kevin C. Cox/Getty Images)
Shriners Children's Open - Round Two
Joel Dahmen stands on the first hole during round two of the Shriners Children's Open at…
Joel Dahmen stands on the first hole during round two of the Shriners Children's Open at TPC Summerlin on October 08, 2021 in Las Vegas, Nevada. Photo by Alex Goodlett/Getty Images
The RSM Classic - Round Three
Joel Dahmen of the United States plays his shot on the 7th tee during the third…
Joel Dahmen of the United States plays his shot on the 7th tee during the third round of The RSM Classic on the Seaside Course at Sea Island Resort on November 20, 2021 in St Simons Island, Georgia. (Photo by Cliff Hawkins/Getty Images)
Joel Dahmen
Joel Dahmen is one of four PGA Tour players who recently took part in an event…
Joel Dahmen is one of four PGA Tour players who recently took part in an event at Butler Pitch and Putt in downtown Austin. The Shorties Classic Match will be aired on Golf Channel this week and will serve as the kickoff event for Tito's Handmade Vodka's multi-year partnership with the Tour.
WM Phoenix Open 2022
Joel Dahmen of the United States stands with the fans on the 16th hole during the…
Joel Dahmen of the United States stands with the fans on the 16th hole during the second round of the WM Phoenix Open at TPC Scottsdale on February 11, 2022 in Scottsdale, Arizona. (Photo by Christian Petersen/Getty Images)
2022 RBC Heritage
Joel Dahmen plays his shot from the bunker on the fifth green during the first round…
Joel Dahmen plays his shot from the bunker on the fifth green during the first round of the RBC Heritage at Harbor Town Golf Links on April 14, 2022 in Hilton Head Island, South Carolina. (Photo by Jared C. Tilton/Getty Images)
WM Phoenix Open 2022
Joel Dahmen and Harry Higgs take their shirts off on the 16th hole during the final…
Joel Dahmen and Harry Higgs take their shirts off on the 16th hole during the final round of the 2022 WM Phoenix Open at TPC Scottsdale. (Photo: Mike Mulholland/Getty Images)
2022 U.S. Open
Joel Dahmen stands with his caddie Geno Bonnalie on the ninth green during round one of…
Joel Dahmen stands with his caddie Geno Bonnalie on the ninth green during round one of the 122nd U.S. Open Championship at The Country Club on June 16, 2022 in Brookline, Massachusetts. (Photo by Warren Little/Getty Images)
2022 Sanderson Farms Championship
Joel Dahmen watches his drive off the 10th tee during the first round of the 2022…
Joel Dahmen watches his drive off the 10th tee during the first round of the 2022 Sanderson Farms Championship at the Country Club of Jackson in Jackson, Mississippi. (Photo: Rogelio V. Solis/Associated Press)
2022 RSM Classic
Joel Dahmen of the United States reacts to his shot from the 15th tee at Sea…
Joel Dahmen of the United States reacts to his shot from the 15th tee at Sea Island Resort Seaside Course on November 19, 2022 in St Simons Island, Georgia. (Photo by Cliff Hawkins/Getty Images)
2023 WM Phoenix Open
Joel Dahmen plays his tee shot on the third hole during the first round of the…
Joel Dahmen plays his tee shot on the third hole during the first round of the 2023 WM Phoenix Open at TPC Scottsdale. (Photo: Rob Schumacher/The Arizona Republic
Michelob Ultra & Netflix “Full Swing” Premiere
Joel Dahmen and Geno Bonnali attend Michelob Ultra & Netflix “Full Swing” Premiere & Super Bowl…
Joel Dahmen and Geno Bonnali attend Michelob Ultra & Netflix “Full Swing” Premiere & Super Bowl After Party on February 11, 2023 in Phoenix, Arizona. (Photo by Daniel Boczarski/Getty Images for Michelob ULTRA)
2023 RBC Heritage
Joel Dahmen and caddie Geno Bonnalie chat on the 17th hole during the first round of…
Joel Dahmen and caddie Geno Bonnalie chat on the 17th hole during the first round of the RBC Heritage at Harbour Town Golf Links on April 13, 2023 in Hilton Head Island, South Carolina. (Photo by Kevin C. Cox/Getty Images)
2023 RBC Heritage
Joel Dahmen plays his shot from the 18th tee during the first round of the RBC…
Joel Dahmen plays his shot from the 18th tee during the first round of the RBC Heritage at Harbour Town Golf Links on April 13, 2023 in Hilton Head Island, South Carolina. (Photo by Kevin C. Cox/Getty Images)
PGA: RBC Heritage - First Round
Joel Dahmen lines up a putt on the 15th green during the first round of the…
Joel Dahmen lines up a putt on the 15th green during the first round of the RBC Heritage golf tournament. Mandatory Credit: David Yeazell-USA TODAY Sports
2023 PGA Championship
Joel Dahmen of the United States waits on the ninth tee during the third round of…
Joel Dahmen of the United States waits on the ninth tee during the third round of the 2023 PGA Championship at Oak Hill Country Club on May 20, 2023 in Rochester, New York. (Photo by Andrew Redington/Getty Images)
2023 U.S. Open
Joel Dahmen gestures on the 14th green during a practice round of the U.S. Open at…
Joel Dahmen gestures on the 14th green during a practice round of the U.S. Open at Los Angeles Country Club. Mandatory Credit: Michael Madrid-USA TODAY Sports
Syndication: Detroit Free Press
Joel Dahmen on the 18th green during the first round of the 2023 Rocket Mortgage Classic…
Joel Dahmen on the 18th green during the first round of the 2023 Rocket Mortgage Classic at Detroit Golf Club. (Photo: Junfu Han/Detroit Free Press)
2023 3M Open
Joel Dahmen reacts to his tee shot on the 11th hole during the second round of…
Joel Dahmen reacts to his tee shot on the 11th hole during the second round of the 3M Open golf tournament. Mandatory Credit: Matt Krohn-USA TODAY Sports
2023 Fortinet Championship
Joel Dahmen of the United States plays his shot from the fourth tee during the second…
Joel Dahmen of the United States plays his shot from the fourth tee during the second round of the Fortinet Championship at Silverado Resort and Spa on September 15, 2023 in Napa, California. (Photo by Jed Jacobsohn/Getty Images)
First Tee Phoenix
Joel Dahmen is interviewed by a local TV station during a fundraising event for the First…
Joel Dahmen is interviewed by a local TV station during a fundraising event for the First Tee Phoenix in Scottsdale. (Photo: Todd Kelly/Goflweek)
2023 Sanderson Farms Championship
Joel Dahmen of the United States walks off the third green during the third round of…
Joel Dahmen of the United States walks off the third green during the third round of the Sanderson Farms Championship at The Country Club of Jackson on October 07, 2023 in Jackson, Mississippi. (Photo by Raj Mehta/Getty Images)